Thursday, January 22, 2015

Business Podcasting

I just listened to a fantastic podcast that I would strongly recommend to anyone who either runs a business, is involved in social media, or wants to add a powerful new tool to the company they work for.  The show is only about 45 minutes long and it is a conversation between three incredibly smart business pros on using podcasting for business.  They come from different places and didn’t start out as podcasting experts.  So neither do you.  But you might want to start one by the time you finish listening.  They have a wide ranging discussion of podcasting and how to leverage it for your business.  The strategy works for tech and non-tech businesses, large and small. 

Michael Stelzner, whose podcast the show is on, comes from a social media marketing background and is the Founder of Social Media Examiner.  He is also one of the originals at leveraging podcasts for business.  The two guests are:

Joe Pulizzi is one of the premier experts at content marketing and runs the Content Marketing Institute (full disclosure – I am a huge fan of CMI).  He came late to the podcasting world but has clearly mastered it. CMI just launched a whole network of podcasts.  I just bought his 2013 book “Epic Content Marketing” and plan to read his new one soon.

Jay Baer runs Convince & Convert and runs the biggest search site for marketing podcasts.  He hosts the Social Pros podcast and launched a really cool series of 3-minute videos that he cross markets in some really brilliant ways on Facebook, YouTube, his blog, and other channels.